Joe Shetterley is a third-generation concrete finisher and the CEO of E5, a pioneering company at the forefront of nanotechnology in the concrete industry. With deep roots in the trade and a genuine passion for advancing the craft, Joe has dedicated his career to developing innovative solutions that bridge the gap between traditional field practices and modern material science.
Born into the industry, Joe gained his knowledge from the ground up. He spent years working hands-on in the field, testing and refining materials in real-world conditions before bringing them into the lab. This approach instilled a core belief that practical application must guide innovation, and that “trust but verify” is more than a phrase—it’s a principle.
Joe’s exploration into nano silica began with field experimentation.
He saw measurable improvements in performance but was driven by a deeper question: Why does it work? This sparked a relentless pursuit to understand the science behind the results. Over time, Joe became an expert in the behavior, types, and properties of nano silica, dedicating thousands of hours to product development and field validation.
To ensure the integrity of his work, Joe collaborated with leading universities and independent laboratories around the world. These partnerships provided rigorous validation—but for Joe, the journey didn’t stop there. His mission remains centered on developing practical, high-performance solutions that elevate the quality of concrete and support the craftsmen who place it.
Today, Joe continues to lead E5 with the same conviction that launched his journey: a commitment to creating better products that serve the people behind the finish.